Glasa AI

Glasa is an AI visibility tracking platform that shows you where your brand appears in AI search answers — and more importantly, how it is described when it does appear.

As more people use ChatGPT, Gemini, Perplexity, Google AI Mode, and Copilot to research products, services, and companies before making decisions, what these AI platforms say about your brand has become as important as where you rank in traditional search. Glasa tracks both sides of that picture: whether AI mentions you at all when someone explores your market, and what it actually says when someone asks about you directly.

The platform separates two distinct question types — discovery questions (where your brand is not named) and branded questions (where someone asks about you specifically) — and tracks answers across five AI platforms simultaneously. Every collected answer is stored with its cited sources, competitors mentioned alongside you, and a tone and theme analysis of how your brand is presented.

The result is a clear, evidence-based picture of your AI search presence that your team can act on — not just a mention count, but the full story AI is telling about your brand.

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Key Features

• 👁️ Brand Mention Tracking — See whether AI mentions your brand when someone explores your market without naming you
• 📖 AI Narrative Analysis — Read the full story AI tells about your brand — strengths, concerns, tone, and level of detail
• 🔍 5 AI Platforms — ChatGPT, Gemini, Google AI Mode, Perplexity, and Copilot tracked simultaneously
• ❓ 2 Question Types — Discovery questions (brand not named) and branded questions (brand named) kept separate
• 🏆 Competitor Comparison — See which competitors appear in the same tracked questions and how often
• 🔗 Cited Sources — Inspect the domains and pages AI links to in collected answers
• 📊 Full Answer Storage — Every collected answer kept with its cited sources for review
• 📈 Tracked Over Time — Same questions tracked repeatedly so changes stay visible
• 🌍 Multi-Country Support — Track by country — US, UK, Australia, UAE, Germany, Spain, Portugal, Thailand, Tanzania, and more
• 🎯 Next Step Recommendations — Each observation connects to a focused action your team can review
• 🏢 Multi-Project Support — Agencies can keep client projects separate

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Three Directions — Watch, Narrative, Improve

01 — Watch: See Where You Appear Track brand mentions in AI answers to the questions that matter to your market. Compare brands, topics, and AI platforms. See whether AI mentions your brand when the question does not name it — the discovery signal that tells you whether you are part of the conversation at all.

02 — AI Narrative: Read the Story AI Tells A mention tells you that you appeared. The answer tells you how you were presented. Explore the themes, strengths, concerns, and level of detail in responses about your brand across all five platforms. Understand tone (positive, negative, neutral, mixed), recurring themes, and what AI leaves out.

03 — Improve: Choose What to Work On Next Review competitors and cited sources, then turn what you learn into focused actions. Each task starts from a specific observation — a cited forum thread, a competitor appearing more often, a concern raised repeatedly — so your team knows exactly what to investigate.

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How It Works — 6 Steps

W1 — Describe your brand Add your website or explain your business in a few words. Glasa reviews your input before anything is tracked.

W2 — Choose the questions that matter Review suggested topics and questions, or add your own. Discovery questions (brand not named) and branded questions (brand named) are kept separate. Edit, remove, or add questions at any time.

W3 — Set your market and AI platforms Select the country and available AI platforms for your tracking. One country per project. Only supported platforms are listed.

W4 — See your first answers Review collected answers, brand mentions, and sources as they arrive. Results appear as collection continues — you do not wait for everything to finish.

W5 — Compare the evidence Explore competitors, topics, and cited pages side by side. Open the answers behind any number. Period and sample stay visible throughout.

W6 — Decide what to improve Use the findings to plan next steps, then keep tracking the same questions to review changes over time.

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Discovery vs Branded Questions

Question Type	What It Tracks	Example
Discovery	Does AI mention your brand when the question does not name it?	“Which property developers should I consider in Dubai?”
Branded	What does AI say when someone asks about you specifically?	“What should I know about Example Estates?”

Keeping these two types separate is central to how Glasa works — discovery visibility and narrative quality are different problems that require different actions.

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AI Narrative — What Glasa Analyses

For every branded question answer, Glasa analyses:

• Tone — Is the answer positive, negative, neutral, or mixed?
• Themes — Which strengths and concerns come up repeatedly?
• Detail — What does the answer explain, and what does it leave out?
• Cited sources — Which domains and pages does AI link to when describing your brand?
• Competitor context — Which other brands appear in the same answers?

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Who Is Glasa For?

Business Owners Find out whether ChatGPT, Gemini, or Perplexity mentions your brand when people explore your market — and what it says when they ask about you directly.

Marketing Teams Review your AI visibility, competitors, and narrative in one place. Use cited sources and competitor data to prioritise what to improve and track changes over time.

Agencies Keep client projects separate and build AI visibility reports around the questions each client cares about. Present evidence-based findings with full answer text and cited sources.

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Supported AI Platforms

Platform	Type
ChatGPT	Conversational AI search
Gemini	Google AI assistant
Google AI Mode	Google’s AI search results
Perplexity	AI search engine
Copilot	Microsoft AI assistant

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Supported Countries

United States · Australia · Canada · Thailand · United Arab Emirates · Germany · Portugal · Spain · Tanzania · and more

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Pros

• ✅ Tracks 5 major AI platforms simultaneously — the most comprehensive coverage available
• ✅ Separates discovery and branded questions — two different signals, tracked correctly
• ✅ Full answer text stored with every collection — not just a mention count
• ✅ Cited sources visible — see exactly what AI is linking to about your brand
• ✅ Competitor comparison built in — see who appears more often in the same questions
• ✅ AI Narrative analysis — tone, themes, and detail level for every branded answer
• ✅ Tracks over time — same questions repeated so changes stay visible
• ✅ Multi-country support — track by market
• ✅ Review questions before tracking begins — no wasted credits on wrong questions
• ✅ Next step recommendations connect observations to actions

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Cons

• ❌ AI answers vary — the same question can produce different answers at different times
• ❌ No historical data immediately — tracking builds from the day you start
• ❌ One country per project — multi-market tracking requires separate projects
• ❌ Glasa observes AI answers but does not change what AI says about your brand
• ❌ Pricing not publicly listed — requires sign-up to see full plan details
• ❌ Not a GEO or AEO optimisation tool — tracks and analyses, does not optimise

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Glasa vs Alternatives

	Glasa	Brandwatch	Mention	Manual Tracking
AI platform tracking	✅ 5 platforms	❌	❌	❌
Discovery vs branded split	✅	❌	❌	❌
Full answer text stored	✅	❌	❌	❌
Cited sources visible	✅	❌	❌	❌
AI Narrative analysis	✅	❌	❌	❌
Competitor comparison	✅	✅	✅	❌
Tracks over time	✅	✅	✅	❌
Multi-country	✅	✅	✅	✅

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Frequently Asked Questions

What does Glasa track?

Glasa tracks the answers collected for the questions and AI platforms you select. It helps you examine brand mentions, competitors, cited sources, and how your brand is described across ChatGPT, Gemini, Google AI Mode, Perplexity, and Copilot.

What is AI visibility?

AI visibility is whether and how your brand appears in AI-generated answers. It covers two things: whether AI mentions you when someone explores your market without naming you (discovery), and what AI says when someone asks about you directly (narrative).

What is the difference between visibility and AI Narrative?

Visibility tracks whether your brand is mentioned. AI Narrative tracks how your brand is described — the tone, themes, strengths, concerns, and level of detail in answers about you. Both matter but they require different actions to improve.

Does Glasa change what AI says about my brand?

No. Glasa observes and reports what AI platforms say. It does not modify, influence, or optimise AI answers. Use the cited sources and competitor findings to decide what to work on — the changes happen through your own content and presence.

How is Glasa different from GEO or AEO tools?

GEO (Generative Engine Optimisation) and AEO (Answer Engine Optimisation) tools help you optimise content to appear in AI answers. Glasa tracks and analyses what AI currently says — it is the observation layer that tells you what to optimise, not the optimisation tool itself.

Will everyone get exactly the same answer from an AI platform?

No. AI answers vary by session, location, and time. Glasa collects answers systematically and tracks the same questions over time to build a picture of patterns — not a single snapshot.

Do I need a website to use Glasa?

No. You can start with a short description of your business. A website helps Glasa suggest relevant questions but is not required.

Which AI platforms and countries can I track?

Five platforms: ChatGPT, Gemini, Google AI Mode, Perplexity, and Copilot. Countries include the US, Australia, Canada, UAE, Germany, Portugal, Spain, Thailand, Tanzania, and more. Only supported platform and country combinations are listed when you set up a project.

How We Rated It

Criteria	Rating
Accuracy & Reliability	⭐ 4.9/5
Ease of Use	⭐ 4.6/5
Features & Functionality	⭐ 4.9/5
Performance	⭐ 4.8/5
Customization	⭐ 4.7/5
Security & Privacy	⭐ 4.6/5
Customer Support	⭐ 4.3/5
Value for Money	⭐ 4.2/5
Integrations	⭐ 4.8/5