Frase

Frase is the content operating system for AI search — a single platform that runs the complete content loop: audit, research, writing, publishing, hosting, monitoring, and fixing. Rated 4.8/5 across 500+ reviews on G2 and Capterra, and trusted by content and SEO teams at Oracle, Coursera, Under Armour, GitLab, Thermo Fisher Scientific, ActiveCampaign, Toptal, and Merkle, Frase is built for one outcome: rank on Google and get cited by AI.

The fundamental problem Frase solves is the fragmentation of the modern SEO and content stack. Most teams run a research tool, a writing tool, an optimization tool, a rank tracker, and an AI visibility tool — and context dies in every handoff between them. Frase replaces that fragmented stack with one connected loop where research feeds writing, writing feeds publishing, publishing feeds monitoring, and monitoring feeds fixes — all carrying the same brand context, competitor picture, and business knowledge through every stage.

The loop has five stages: Listen (Frase Answers captures real visitor questions), Create (research, draft, and images in your brand voice), Publish (1-click to WordPress, Webflow, Sanity, Wix, or FraseCMS), Monitor (AI Visibility tracks citations across ChatGPT, Perplexity, Claude, Gemini, and Google AI), and Fix (Content Guard catches ranking decay and drafts the revision). The agent runs the loop continuously — including overnight — and nothing publishes without your approval unless you explicitly turn on auto-publish for a content type.

Frase is SOC 2 Type II certified and GDPR compliant. Plans start at $39/month (annual) with a 7-day free trial — no credit card required.

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KEY FEATURES

Listen

• Frase Answers — Conversational widget that sits on your site and captures the real questions visitors ask around the clock; every question becomes a content signal for the next loop turn

Create

• AI Agent — Drafts content in your brand voice, grounded in your business context and competitor analysis — not a stock model wearing your logo
• Brand Voice — Frase reads your published work and learns how your team writes; every draft comes back sounding like you
• SEO Research — Live SERP and competitor analysis; see who owns your results today and what it takes to pass them
• Topic Clusters — Maps the full cluster around every topic for systematic topical authority building
• Content Calendar — Plans and schedules content production across your team (Professional+)
• Internal Linking Suggestions — Identifies internal linking opportunities across your site (Professional+)
• AI Diagrams and Infographics — Generates visual content alongside written articles (Professional+)

Optimize

• Content Optimization — Scores pages for SEO and GEO readiness; identifies what to fix before you publish
• GEO Optimization — Tunes content to get cited by AI search engines — Google AI Overviews, ChatGPT, Perplexity
• AI Visibility — Daily monitoring of where AI engines cite you across ChatGPT, Perplexity, Claude, Gemini, and Google AI; share-of-voice tracking with alerts the day your visibility shifts
• Site Audit — Crawls your site, scores each page for SEO and AI readiness, and ranks fixes by impact
• AI Crawler Monitoring — Monitors how AI crawlers access your site (Professional+)

Publish

• FraseCMS — Frase’s own hosted CMS — free for 100,000 page views/month; every post keeps the research it was built from; structured data and llms.txt on every page
• CMS Integrations — 1-click publishing to WordPress, Webflow, Sanity, and Wix
• Autonomy Controls — Set auto-publish per content type; everything starts in review; turn any type loose when you’re ready; pause a type the moment quality dips

Monitor and Fix

• Content Guard — Watches live pages for Google rank and traffic decay; drafts the revision the moment a page slips; republishes on your approval; opt-in auto-publish for low-risk fixes
• Backlinks — Finds link gaps and drafts outreach
• MCP Server, CLI, and API — Run Frase from Claude, Cursor, and any MCP-compatible tool; API access on every plan

Agency and Enterprise

• Multi-domain workspace — Run the loop across all client sites from one place; each account’s data stays walled off
• Roles and permissions — Owner, Admin, Editor, Viewer roles
• Client-ready reports — Export audits, briefs, and research in formats ready to forward to clients (Scale+)
• Omni-channel atomization — Turn one piece of content into channel-ready posts for each platform (Scale+)
• White-label reports, branded client portal, custom domain — Enterprise only
• SSO and SAML — Enterprise only

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PROS AND CONS

Pros

• The only platform that runs the complete content loop — research, write, publish, monitor, fix — in one connected workflow with persistent brand context
• Content Guard is a unique and genuinely valuable feature — catches ranking decay and drafts the fix automatically, not just an alert
• AI Visibility tracks citations across ChatGPT, Perplexity, Claude, Gemini, and Google AI — daily monitoring with share-of-voice tracking
• FraseCMS is a standout addition — free hosted CMS with structured data and llms.txt on every page, no setup required
• Autonomy controls are thoughtfully designed — everything starts in review, auto-publish is opt-in per content type
• SOC 2 Type II certified and GDPR compliant — enterprise-grade security
• Trusted by Oracle, Coursera, Under Armour, GitLab, ActiveCampaign — proven at enterprise scale
• 7-day free trial with Professional features — no credit card required
• MCP server lets you run Frase from Claude, Cursor, and any MCP-compatible tool
• Starter plan at $39/month (annual) is one of the most accessible entry points for a full-loop content platform
• Frase Answers captures first-party demand data from your own site — rare in this category

Cons

• Starter plan limited to 1 seat, 1 site, 10 articles, and 50 audit pages per month — may be restrictive for growing teams
• AI Visibility on Starter only covers ChatGPT and Google AI — Perplexity requires Professional, Claude and Gemini require Scale
• Content Guard watches only 10 pages on Starter (75 on Professional, 300 on Scale)
• White-label reports, branded client portal, and custom domain are Enterprise only — agencies on Scale can’t white-label
• Historical data limited to current period on Starter, 3 months on Professional, 12 months on Scale
• FraseCMS custom domain requires a paid add-on ($19\mathrm{/}monthBasicor$99/month Pro) on top of the plan subscription
• No backlink database depth comparable to dedicated tools like Ahrefs or Semrush
• Pricing is annual-first — monthly billing available but at a 20% premium

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WHO SHOULD USE FRASE

In-house content and SEO teams — Frase’s Professional plan ($103/month annual) is specifically positioned for in-house teams and growing SMBs. The combination of content calendar, internal linking, 40 articles/month, 250 audit pages, and AI Visibility across ChatGPT, Google AI, and Perplexity covers the full content operation for a team of 3.

SEO agencies managing multiple clients — The Scale plan ($239/month annual) supports up to 10 domains, 5 seats, client-ready exportable reports, and omni-channel content atomization. Content Guard watches 300 pages across all client sites simultaneously. Enterprise adds white-label reports and branded client portals.

Enterprise content organizations — Oracle, Coursera, Under Armour, GitLab, and Thermo Fisher Scientific use Frase. SOC 2 Type II certification, GDPR compliance, SSO/SAML, dedicated account manager, SLA, and custom limits make Frase viable for large organizations with security and compliance requirements.

Content marketers focused on AI search — Frase’s GEO Optimization, AI Visibility monitoring, and Content Guard are specifically built for the 2026 reality where ranking #1 on Google is no longer sufficient if AI search engines are handing the answer to a competitor. Frase is the most complete platform for managing both traditional SEO and AI search visibility simultaneously.

Developers and technical teams — The MCP server, CLI, and API let developers run Frase from Claude, Cursor, and any MCP-compatible tool — integrating Frase’s content loop into custom workflows and automation pipelines.

Uncommon use cases: Using Frase Answers as a first-party demand intelligence tool to identify content gaps from real visitor questions before any keyword research; using FraseCMS to launch a content-first subdomain with structured data and llms.txt pre-configured; using the autonomy controls to run a fully automated content program for low-stakes content types while keeping high-stakes content in manual review.

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FRASE VS COMPETITORS — DIRECT COMPARISON

Feature	Frase	Surfer SEO	Koala AI
Primary focus	Content operating system — full loop	Content optimization + AI writer	AI growth platform — write, rank, AI search
Complete content loop	✅ Yes — audit, research, write, publish, monitor, fix	❌ No — write and optimize only	⚠️ Partial — write, publish, some monitoring
AI Visibility monitoring	✅ Yes — ChatGPT, Perplexity, Claude, Gemini, Google AI	❌ No	✅ Yes — Brand DNA agent
Content Guard (decay detection)	✅ Yes — drafts and republishes fix	❌ No	❌ No
GEO optimization	✅ Yes — dedicated feature	❌ No	✅ Yes — AI search optimization
Site audit	✅ Yes — SEO + AI readiness	✅ Yes	❌ No
Brand voice learning	✅ Yes — reads your published work	⚠️ Limited	✅ Yes — Brand DNA
First-party demand capture	✅ Yes — Frase Answers widget	❌ No	❌ No
Hosted CMS	✅ Yes — FraseCMS (free tier included)	❌ No	❌ No
MCP server	✅ Yes	❌ No	❌ No
Internal linking	✅ Yes — suggestions (Professional+)	❌ No	✅ Yes — KoalaLinks (25M+ placed)
Autonomy controls	✅ Yes — per content type	❌ No	✅ Yes — Content Calendar Autopilot
Client portals	✅ Yes (Enterprise)	❌ No	❌ No
SOC 2 Type II	✅ Yes	❌ No	❌ No
Free trial	✅ Yes — 7 days, no card	✅ Yes — 7 days	✅ Yes — 5,000 words
Paid from	$39/mo (annual)	$89/mo	$49/mo
Best for	Full content loop, AI visibility, enterprise	Content optimization grading	Content production at scale, niche sites

Choose Frase if: You want the most complete content operating system — a single platform that runs research, writing, publishing, AI visibility monitoring, and ranking decay fixes in one connected loop with persistent brand context. Frase is the strongest choice for in-house teams, agencies, and enterprises that need to manage both Google rankings and AI search citations simultaneously.

Choose Surfer SEO if: You primarily need content optimization grading and NLP analysis — Surfer’s content editor is strong for optimizing drafts against SERP data. Less capable than Frase for the full content loop, AI visibility monitoring, and automated decay detection.

Choose Koala AI if: You want the most complete AI growth platform for content production at scale — Brand DNA, KoalaLinks (25M+ internal links placed), Content Calendar Autopilot, and Amazon affiliate content. Koala AI is stronger for niche site owners and high-volume content production; Frase is stronger for the full content loop with AI visibility monitoring and enterprise security.

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HOW TO GET STARTED WITH FRASE

Step 1: Start your 7-day free trial

• Go to frase.io and click “Start free trial”
• No credit card required — get Professional features for 7 days (5 articles, 50 audit pages, 25 AI prompts, up to 3 seats)
• The trial includes auto-publish capability — turn it on for a content type and watch what ships

Step 2: Run the site audit

• Frase crawls your site on day one, scores each page for SEO and AI readiness, and ranks fixes by impact
• This is your starting point — see exactly what’s costing you before changing anything
• The ranked fix list becomes the loop’s first work order

Step 3: Set up brand context

• Frase reads your published work and learns your brand voice, tone, and writing style
• Add your business context — services, expertise, target audience
• Frase carries this context through every stage of the loop automatically

Step 4: Set up AI Visibility monitoring

• Add the prompts you want to track — the questions your target audience asks AI engines
• Frase monitors ChatGPT, Google AI (Starter), plus Perplexity (Professional), plus Claude and Gemini (Scale)
• Get daily monitoring with alerts the moment your share of voice shifts

Step 5: Create your first content

• Use the content calendar to plan your month
• Frase researches the topic, drafts in your voice, scores for SEO and GEO, and shows what to improve before publishing
• Publish to WordPress, Webflow, Sanity, Wix, or FraseCMS in one click

Step 6: Configure Content Guard

• Content Guard watches your live pages for Google rank and traffic decay
• When a page slips, it drafts the revision and waits for your approval
• Optionally turn on auto-publish for low-risk fixes — the switch is always yours to flip back

Step 7: Install Frase Answers

• Add the Frase Answers widget to your site — it captures real visitor questions around the clock
• Every question feeds back into the loop as a content signal for the next turn
• First-party demand data from your own visitors, not just keyword tools

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FRASE PRICING 2026 — FULL BREAKDOWN

Main Plans

Plan	Annual Price	Monthly Price	Seats	Sites	Articles/mo	Audit Pages/mo
Starter	$39/mo	$49/mo	1	1	10	50
Professional ⭐ Most Popular	$103/mo	$129/mo	3 (+$29/mo each)	5	40	250
Scale	$239/mo	$299/mo	5 (+$29/mo each)	10	100	1,000
Enterprise	Custom	Custom	Custom	Custom	Custom	Custom

AI Visibility Coverage by Plan

Plan	AI Engines Tracked	AI Prompts Tracked
Starter	ChatGPT, Google AI	50
Professional	ChatGPT, Google AI, Perplexity	200
Scale	ChatGPT, Google AI, Perplexity, Claude, Gemini	500
Enterprise	All named engines	Custom

Content Guard Coverage by Plan

Plan	Pages Watched
Starter	10
Professional	75
Scale	300
Enterprise	Custom

FraseCMS Add-On (on top of plan)

Tier	Price	Page Views/mo	Domain
Free	$0	100,000	Frase subdomain
Basic	$19/mo	250,000	Your own domain or subdirectory
Pro	$99/mo	1,000,000	Your own domain or subdirectory

What’s included on every plan:

• Full content loop: research, writing, publishing, SEO and GEO scores, Content Guard, AI Visibility
• Agent auto-publish on any content type (when you turn it on)
• Frase Answers widget (free tier + add-on for higher volume)
• FraseCMS hosting (free tier — 100,000 page views/month)
• API access (250 req/mo Starter, 1,000 Professional, 3,000 Scale)
• MCP server, CLI access

Pay-as-you-go overages (Professional and Scale, opt-in only):

• Professional: $5\mathrm{/}extraarticle,$0.50/audit page, $0.25/AI prompt
• Scale: $4\mathrm{/}extraarticle,$0.40/audit page, $0.20/AI prompt
• Starter holds at its limit — no surprise charges ever

Annual billing saves 20% — switch back to monthly whenever you want.

7-day free trial — Professional features, no credit card required.

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ALTERNATIVE TOOLS

If Frase isn’t the right fit for your workflow, budget, or use case, here are the closest alternatives worth evaluating:

1. Koala AI The most complete AI growth platform for content production at scale — Brand DNA that learns your business, KoalaWriter for publish-ready articles, KoalaLinks (25M+ internal links placed), Content Calendar Autopilot, and KoalaMagnets for lead capture. Better for niche site owners, bloggers, and high-volume content production. Starts at $49/month. Less focused on the full content loop with AI visibility monitoring and enterprise security than Frase.

2. Rankability An AI search visibility platform built for agencies — tracks client mentions across ChatGPT, Claude, Perplexity, Gemini, Grok, and Copilot alongside traditional SEO. Better for agencies that need multi-client AI visibility tracking with client portals and portfolio reporting as the primary workflow. Starts at $199/month. Frase is better for the full content loop; Rankability is better for pure visibility measurement and reporting.

3. SEOpital A SERP-analysis-first AI SEO writing tool that analyzes 50+ variables from the Top 10 results before generating content. Better for teams that want a focused, affordable content generation and optimization tool without the full platform complexity. Starts at $49/month. Less capable than Frase for AI visibility monitoring, Content Guard, and the full content loop.

4. Writesonic An AI writing platform with built-in GEO tracking — the Action Center prioritizes fixes to how your brand appears in ChatGPT and Gemini. Better for teams that need AI writing alongside brand-level AI visibility management at a lower price point. Starts at $49/month. Less capable than Frase for the full content loop, Content Guard, and enterprise security.

5. SE Ranking A full-service SEO platform with AI content features — keyword research, backlink analysis, site audits, and rank tracking. Better for agencies that need deep traditional SEO data including backlink analysis and competitive intelligence. Starts at $65/month. Less focused on AI search visibility and the full content loop than Frase.

6. Elicit Relevant for content teams producing expert, research-backed content in technical or scientific niches. Elicit searches 138M+ academic papers and generates cited research reports — use it to gather authoritative sources before writing in Frase. Complementary rather than competitive for teams that need deep research alongside Frase’s content loop.

Browse more tools in AI Tools For SEO → and AI Tools For Content Creation →

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FRASE REVIEW — IS IT WORTH IT IN 2026?

Verdict: Yes — the most complete content operating system for teams that need to rank on Google and get cited by AI, with a connected loop that no fragmented tool stack can replicate.

Frase’s core insight is correct and increasingly important in 2026: the problem isn’t any individual tool — it’s that context dies in the handoff between tools. A research tool that doesn’t feed the writer. A writer that doesn’t feed the publisher. A rank tracker that doesn’t feed the fixer. Frase closes every one of those gaps in a single platform.

Content Guard alone justifies the subscription for most teams. The ability to automatically detect ranking decay, draft the fix, and republish on approval — running overnight while you sleep — is a capability that no other tool in this category offers at this price point.

The AI Visibility monitoring across ChatGPT, Perplexity, Claude, Gemini, and Google AI, combined with GEO Optimization and FraseCMS (with llms.txt pre-configured on every page), makes Frase the most complete platform for the dual challenge of 2026: ranking on Google and getting cited by AI.

The trust signals are strong: 4.8/5 across 500+ reviews, SOC 2 Type II certification, GDPR compliance, and enterprise customers including Oracle, Coursera, Under Armour, and GitLab.

Best for: In-house content and SEO teams, agencies managing multiple client sites, and enterprise content organizations that need a single platform to run the complete content loop — research, writing, publishing, AI visibility monitoring, and ranking decay fixes — with persistent brand context and enterprise-grade security.

Skip it if: You’re a solo blogger or niche site owner primarily focused on content production volume — Koala AI at $49/month offers more content output per dollar for high-volume production use cases.

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HOW WE RATED IT

Criteria	Rating
Accuracy & Reliability	⭐ 4.9/5
Ease of Use	⭐ 4.8/5
Features & Functionality	⭐ 5.0/5
Performance & Speed	⭐ 4.8/5
Customization	⭐ 4.9/5
Security & Privacy	⭐ 5.0/5
Customer Support	⭐ 4.8/5
Value for Money	⭐ 4.8/5
Integrations	⭐ 4.9/5

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FAQ

What is Frase? 

Frase is the content operating system for AI search — a single platform that runs the complete content loop: audit, research, writing, publishing, AI visibility monitoring, and ranking decay fixes. Rated 4.8/5 across 500+ reviews on G2 and Capterra, and trusted by Oracle, Coursera, Under Armour, GitLab, and ActiveCampaign.

Is Frase free? 

Frase offers a 7-day free trial with Professional features — no credit card required. There is no permanent free plan. Paid plans start at $39/month (annual). FraseCMS hosting is free for 100,000 page views/month on any paid plan.

How much does Frase cost? 

Frase’s Starter plan is $39\mathrm{/}month(annual)or$49/month (monthly). Professional is $103\mathrm{/}month(annual)or$129/month (monthly). Scale is $239\mathrm{/}month(annual)or$299/month (monthly). Enterprise is custom. Annual billing saves 20%.

What is Content Guard in Frase? 

Content Guard watches your live pages for drops in Google rank or traffic. When a page starts slipping, it drafts the revision and republishes to your CMS the moment you approve. You can optionally turn on auto-publish for low-risk fixes — that switch is always yours to flip back. AI Visibility is a separate feature that monitors AI engines and alerts you but never touches your content.

What is AI Visibility in Frase? 

AI Visibility tracks where AI search engines cite you across ChatGPT, Perplexity, Claude, Gemini, and Google AI — with daily monitoring, share-of-voice tracking, and alerts the moment your visibility shifts. Starter covers ChatGPT and Google AI; Professional adds Perplexity; Scale adds Claude and Gemini.

What is GEO Optimization in Frase? 

GEO (Generative Engine Optimization) tunes your content to get cited by AI search engines — Google AI Overviews, ChatGPT, and Perplexity. Frase scores your content for GEO readiness alongside traditional SEO scores and identifies what to improve to increase AI citation likelihood.

What is FraseCMS? 

FraseCMS is Frase’s own hosted CMS — free for 100,000 page views/month on any paid plan. Every post keeps the research it was built from, with structured data and llms.txt pre-configured on every page. Add your own domain for $19\mathrm{/}month(Basic)or$99/month (Pro) on top of your plan.

What is Frase Answers? 

Frase Answers is a conversational widget that sits on your site and captures the real questions your visitors ask around the clock. Every question becomes a content signal that feeds back into the loop — first-party demand data from your own visitors, not just keyword tools.

Which CMS platforms does Frase publish to? 

Frase publishes to WordPress, Webflow, Sanity, and Wix with 1-click publishing. It also hosts content on FraseCMS — free for 100,000 page views/month on any paid plan.

Does Frase have an MCP server? 

Yes — Frase has an MCP server, CLI, and API that let you run Frase from Claude, Cursor, and any MCP-compatible tool. API access is included on every plan (250 req/mo Starter, 1,000 Professional, 3,000 Scale).

Is Frase SOC 2 certified? 

Yes — Frase is SOC 2 Type II certified and GDPR compliant. Enterprise plans add SSO/SAML, a dedicated account manager, and an SLA.

Is Frase good for agencies? 

Yes — the Scale plan ($239/month annual) supports up to 10 domains, 5 seats with roles, client-ready exportable reports, and omni-channel content atomization. Enterprise adds white-label reports, a branded client portal on your own domain, SSO/SAML, and a dedicated account manager.

How does Frase’s autonomy feature work? 

Every content type starts in review — nothing publishes on its own until you explicitly turn on auto-publish for that type. You can turn any type loose when you’re ready and pause it the moment quality dips. The agent takes on more over time, never more than you allow.